One Simple Step To Easily Write High Performing Ads For Your Business

If you want to make your ads more effective, grab more attention and get you more clients…. 

This article will show exactly how to do it. 

I clearly remember writing my first ad. It was frustrating, I hated every second of it. 

My boss gave me the job of writing the ad just because I spent 3 years in business school majoring in marketing and sales. This was the worst part of writing that ad. 

We spent some time analyzing the biggest and most successful companies and their approach to marketing. When I tried to use their techniques to write an ad for a local business…. I had no idea how to do it. 

Looking at that blank page I realized I was in over my head. And the longer I sat there, the more stupid I felt.

The Secret Reason Why Most Ads Don’t Perform

I did some research to find the formula. 

Some sources told me to use a cute baby animal in my ad. Others said that wasn’t professional.

Some sources told me to repeat the same message again and again. Others said repetition is annoying and makes people NOT buy from you. 

The deadline is rapidly approaching so I decided to take a shortcut. I Looked at the ads of our competitors and did roughly the same. Like copying your classmate’s homework and changing it up slightly so it doesn’t look exactly the same. 

I showed it to my boss, he said it was Ok so we started running the ad. 

A few days go by with no news on the results. So I asked my boss about the ad’s results. He looked slightly confused by the question: 

“Uhhh… Results? What do you mean?”

“The results from the ad we ran. Did we make any sales from it? Did anyone call in?“

asked him

My boss smiled, leaned back and said:

“Nooooo, Mohamed. That’s not how ads work! This ad was for brand name recognition. Top of mind awareness. It’s all about branding, you know?”

I played it cool and said: “Sure, I understand”.

I was lying. Because I have no idea at all how these things could get us sales. 

And now, after almost 6 years. I’ll tell you a little secret: I was lying to my boss. But he was lying to me too. 

Because he had no idea what he was talking about either.

Fixing Your Marketing

When we spend money on something we measure the result.

Doesn’t matter if we're spending money on equipment, lunch or vendors - we make sure that we get what we pay for, right?

I tried to do the same with marketing when I started my own business. Instead of results I end up with word salad.  

‘Well, this ad is for brand name recognition’

‘We’re focused on top of mind awareness in our market’

‘This campaign is set up to solidify our branding and brand positioning’

This is usually said in a slightly condescending tone designed to make you feel dumb for even asking the question.

Here’s the ugly truth:

“Most businesses throw away at least half of their marketing budget. Maybe even more than half.”

And that just didn’t sit right with me.

How I Stopped Throwing Money Away…

...And How You Can Do The Same

I've decided to dig deep to find out the formula for effective marketing.

The good news? There was a formula and I finally figured it out. 

The bad news? It took me years and years of studying, putting pieces together, testing it and making a lot of errors to figure out what actually worked. 

If I had to write out all the elements of the formula it would take us weeks, so let me give you one of the best shortcuts that I found. 

Some might recognize it as ‘Pearson’s Law’.

“What is measured, improves.”

Want to immediately and easily increase ad results?

And then you keep a close eye on that action, like a hawk.

Now you can measure. Test. Figure out what works and what doesn’t.

One of the first things I do whenever I start working working with a new client is implementing this simple rule: 

“Every ad we run needs to be measurable, no exceptions.”

Enough with the buzzwords and vague marketing talk. We're all about real, measurable, and concrete results.

There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch with us today.